As we begin to leave the difficulties of the COVID-19 pandemic behind, high street retailers are now preparing themselves to both welcome and entice customers back into their stores. While there remains some debate about what a new normal might entail for the retail industry, early signs demonstrate a public desire to return to old shopping habits. 

The challenges retailers have faced during periods of lockdown are numerous. However, a number of businesses believe that difficult times have prompted themselves and others to shake off operational complacency, leading them to strive for greater efficiency and innovation. 

Regardless of your store’s financial situation, during these economically sensitive and uncertain times, it is paramount that retailers seek to improve their store’s sales. And, in the interest of appealing to customers revisiting the high street for the first time after periods of isolation, many retailers are looking for affordable renovation options to help boost their profits.

Focus On The Key Areas

If your budget is limited, it is worthwhile to focus your attention on the areas which will have the most impact on shoppers. Window displays and checkout counters are likely to be the first and final impressions your store makes. By improving these areas, your customers are more likely to begin and end their shop with a positive opinion of your brand.

Stand Out From The Crowd

Much of your product visibility will rely on effective shop sign fittings, those that enable you to draw attention from across the high street. Your store signs and displays should each echo your brand, telling the customer of a brand’s quality with a brief glance. If you’re not confident that your signage is achieving this, it is time to replace or upgrade them.

As customers continue to be concerned with following safety regulations, ensuring that they adhere to COVID shopping guidelines, there is the potential for directions to become convoluted and confusing as they are lost among various other displays. Ensure that your various cable displays and window posters are considered in relation to each other, as have the potential to be counterproductive if used in abundance.

A Fresh Appeal

Painting your storefront or interior is a great way to impress customers with a sense of fresh appeal without the need for extensive renovations. Over time, a shop’s paint becomes faded and dirty, especially on the facade of a building. It is easy for shopowners to neglect this deterioration due to its gradual occurrence. Adding new colours or creative combinations to your store’s design has the potential to revitalise a shop, along with the products and branding too.

Brighten Their Day

Light is an amazing asset. Whether you are better directing natural light or replacing your store’s artificial lighting with more stylish bulbs, you can change the entire appeal of your store.

Directional lights are an affordable way of steering attention to key areas and displays, while warm lights can make an area feel cosy, encouraging shoppers to spend more time in your store. Colder and brighter lights should not be written off, however, since they have the benefit of improving the illumination of shopping departments, making it easier for customers to navigate and browse.