Can you believe that there are well over 7,100 languages spoken in the world today?

Many people consider English the language of business because it’s common for people abroad to speak it as a second language. When it comes to business, it’s important to bridge the gap between languages whenever possible. One way you can do this is through the power of transcreation.

Are you asking yourself, “What are transcreation services?” Keep reading to learn all about them.

The Difficulties of Translation

Traditional translation often involves translating something word for word. If you translate something using this literal strategy, plenty of meaning and nuance can get lost in the shuffle.

For instance, think about the many colloquial phrases we have in English. A few of them include “a double-edged sword, “when it rains, it pours,” and “kick the hornet’s nest.” If these were translated word for word in another language, the person in the target language would likely not understand them.

Instead, it would be important to find phrases that mean the same thing, even if the phrase and imagery are different. That’s where transcreation comes in instead of traditional translation.

Transcreation Is the Solution

Colloquial phrases are just the tip of the iceberg when it comes to difficulties in translation. There’s also wordplay, slang, irony, and many other aspects to consider.

Are you still asking yourself, “What is transcreation?”

Instead of making a literal translation into English, a transcreator can use their creative license to translate the general meaning and feeling of the text. They can also include other elements in the mix, such as photos, videos, and more.

This allows for something that can not only make sense to English speakers but can connect with them on a relatable level. More and more people are opting for this type of business translation because the connection is more important than being faithful to the original language. One could argue that translating the meaning rather than the individual words is actually more faithful.

How to Find a Reliable Transcreator

Whether you want a transcreation for your marketing campaign or for inner-office relations, it’s important to find someone you can trust.

A transcreator should have fluency in both the original language and the target language.

The more experience they have in the field of transcreation, the better, so be sure to ask about that.

Are You Ready to Invest in Transcreation?

Now that you’ve learned all about transcreation services, you can decide to use them for your business or personal purposes. Simply put, translation is a thing of the past while transcreation is the way of the future.

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