You may be asking “What is a buyer persona?”. As strange as it may sound, these fictional identities have been engineered and honed to perfection over the years by marketers and companies the world over. What are buyer personas and why should you be keen to use them in your own marketing? Keep reading to learn more. What Is a Buyer Persona? It is a fictional and … Continue reading What Are Buyer Personas?

Are you considering hiring a small business CFO but not sure whether it’s a smart move? Your situation is understandable because it’s not commonplace for small companies to hire a chief financial officer; an executive position that’s associated with large corporations and Silicon Valley startups. Most small businesses make do with a bookkeeper, accountant, or accounting software. However, while hiring a CFO will make a … Continue reading 4 Great Reasons to Hire a Small Business CFO