Digital advertising is expected to reach $786.2 billion by 2026.

If you’re trying to advertise your business, you need to know about digital advertising. Even if you’re trying to build your social media brand and audience, digital advertising is the perfect tool.

So what’s the best way to approach the field?

We know a thing or two about the subject, and our team has put together this article for you. If you want to learn about the best digital advertising trends, read on.

1. Shift to Video Content

A video is one of the advertising ideas that can help you engage with your target audience and deliver your message more impactfully. With platforms like YouTube and Facebook making creating and sharing video content more accessible, there’s no excuse not to get on board. If you’re unsure how to get started, work with Bolt Marketing, they have the right strategies available for you.

Video is one of the most engaging and powerful forms of content, and it will only become more critical in the coming year. If your business isn’t already utilizing video, now is the time to start this digital advertising strategy.

2. Increase in Use of Mobile Devices

One of the significant digital advertising trends to keep in mind is the increased use of mobile devices for internet browsing. It means that more and more people are using their phones and tablets to go online. It means that you should optimize your digital advertising for mobile devices.

Make sure your website is responsive and that your ads can fit smaller screens. If you do this, you’ll be ahead of the game regarding mobile internet browsing and digital advertising.

3. More Personalized and Efficient Ads

We’re seeing more personalized and efficient ads tailored to the individual user. The ads become more relevant to users, so they will not ignore them.

We also see more use of data to target users and track the performance of ads. All this data means that ads can be more targeted, and advertisers can get more bang for their buck.

Finally, personalization will also be a key trend to keep an eye on. Consumers expect brands to personalize their ads and communications, so make sure you tailor your messages to your target audience.

4. Automated Ad Buying and Selling

It is where technology is used to automatically buy and sell advertising space in real-time, based on factors like audience targeting and price. It is a massive shift in the way digital advertising works, and it’s one that businesses need to be aware of. Now is the time to start if you’re not already using automation.

5. Native Advertising

One such trend is native advertising, or ads that are designed to blend in with the surrounding content. This type of advertising can be highly effective, since it doesn’t interrupt the user’s experience and can even be perceived as more trustworthy than other forms of advertising.

Remember These Digital Advertising Trends

As we move into 2022, digital advertisers must keep specific trends in mind to stay ahead of the curve. Ad personalization, AI, and voice search are just a few areas where we expect continued growth in the coming year. By keeping these digital advertising trends top of mind, advertisers can ensure they are best positioned to succeed in the ever-changing digital advertising landscape.

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