Nearly 70% of all online activity begins with a search engine. Consumers are already searching for your products and services online. With a strong search engine optimization (SEO) strategy, you can make sure they find your business first.

There are four main types of SEO you’ll need to consider if you want to reap the benefits of SEO firsthand, though. Read on to discover the four main SEO services you need.

After reading this guide, you can start recognizing the importance of SEO for yourself!

On-Page

On-page SEO covers website and content elements that can impact your rankings. When discussing SEO for businesses, most people think of on-page SEO. Unlike off-page SEO, you’ll have an easier time controlling and optimizing these elements.

When optimizing a page or post for SEO, you’ll need a single focus keyword. The primary keyword should appear on the page or post:

• Title
• URL
• An H1 header
• Opening and closing paragraphs
• Body text
• Image file name
• Image alt text
• SEO title
• SEO meta description

Make sure to spend extra time on the SEO title and meta description. These elements will appear on Google search engine result pages (SERPs). Consumers will read the title and description to determine if your content is relevant to their search.

If it is, you’ll generate clicks and new visitors to your website, which could increase your rankings.

You can click here to learn more.

Off-Page

Off-page SEO involves elements beyond your website and therefore outside of your control.

For example, one of the most important elements of a strong SEO strategy is backlinks. These links appear on other websites before directing consumers to your site. Each backlink is a “vote” of confidence for your website, which could boost your rankings.

Technical

Technical SEO involves elements at the backend of your website.

First, make sure your website is mobile-optimized. Google will check the mobile version of your site first when determining rankings.

Next, make sure your site is fast, secure, and user-friendly. Run your site through Google’s PageSpeed Insights, Mobile-Friendly Test, and Core Web Vitals to check.

Local

The final type of SEO is local SEO. You can use local SEO to reach nearby consumers who are searching with location-based keywords or “near me” in their queries.

As part of your local SEO strategy, make sure to claim and optimize your Google Business listing. Keep your listing fresh by adding updates or requesting customer reviews. Positive reviews can benefit your ranking and brand credibility.

Apply These 4 Types of SEO to Your Campaign Today

Using these four core types of SEO as part of your overall strategy will help you reap the benefits of SEO in no time. If you need help, that’s okay! Instead of applying these SEO tips and tricks, consider requesting SEO services.

With help, you can boost your rankings to reach more customers.

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