Did you know that there are around 27 million business cards printed daily? Yet, some business owners don’t even own a business card.

If you want to join the ranks of professional business owners, you need to know how to make your business cards stand out. Designing a business card doesn’t have to be difficult if you know the rules for success.

Read on for 3 key tips for designing a business card for your business. 

1. Pick the Size and Orientation of Your Cards

Size and orientation are important considerations when designing a business card. Cards that are too small or too large can be difficult to read or handle, respectively.

Horizontal cards are standard, but vertical cards can be more eye-catching and easier to read. Consider the purpose of your card and who will be receiving it when determining the size and orientation that will work best.

Most business cards are 3.5 inches wide and 2 inches tall. However, there are also mini business cards that are 3.5 inches wide and 1.5 inches tall. If you are looking to create a unique and eye-catching business card, consider using a die-cut shape or a unique paper stock. 

When it comes to orientation, there are two main options: landscape and portrait. Landscape orientation is wider than it is tall, while portrait orientation is taller than it is wide.

There are pros and cons to each option, so it’s important to consider what will work best for your business card design. Landscape orientation is great for designs that are text-heavy or have a lot of information to include, while portrait orientation is better for more visual designs.

2. Information to Include When Designing a Business Card

When you are designing a business card, you will need to decide what information to include. This can be difficult because you want to include enough information to be helpful, but you also don’t want to include too much information and make the card look cluttered.

A good rule of thumb is to include your name, job title, company name, phone number, email address, and website. You may also want to include a brief tagline or slogan that sums up what your company does.

Once you have decided what information to include, you can start to design the rest of the card. Keep in mind that less is often more when it comes to the best business cards, so don’t be afraid to use white space and simple designs.

3. Design for Your Target Audience

Consider your target audience. What are their needs and wants? What kind of business card designs will appeal to them?

For example, if you are targeting businesses, you’ll want a more professional design. If you are targeting consumers, you might want a more creative design.

Keep your target audience in mind when designing your business card, and you’ll be sure to create a card that they’ll love. If you need further advice, you can get in touch with a business printing company.

First Impressions Matter

Designing a business card is important because first impressions matter. Having a well-designed business card shows that you are professional and provides a potential customer with a way to contact you. A well-designed business card can make the difference between getting a new customer and losing one.

For more business and marketing tips, be sure to check out the other articles on our blog!