Every business, especially those who operate online needs expert SEO services offered by a digital marketing company. These are services created to help a business become more seen in search engine results, and thus attract more visitors to the website and increase sales in an organic manner over time.

As SEO is a great way to achieve business growth, and is a complicated undertaking, people often look to marketing experts to help them manage their SEO. If you’re considering this, you should be aware of what services SEO packages in Australia should include.

Here’s What Should Be Included

Robust Content Writing 

Writing content is an important part of SEO, as it is the main way Google identifies what your website is about and can help new people find you. 

If you think about it, content creation is all about giving information to your users. So it is important that there’s information on your website that can help people regard you as an authority in your domain. To do this you need to write relevant, intentional content on subjects related to your industry and this will then improve your search engine ranking. 

In tandem with this, you may need promotional content to be seen by new audiences, and content about the services and products you offer. So content writing in this case encompasses both technical and informative writing. 

Technical SEO 

Technical SEO is all about ensuring the technical parts of the website run well. This may necessitate fixing any technical issues on your company website that prevent Google from accessing it or make it more difficult for pages to load. All your hard work in making a website is useless if Google or the client can’t get to your site. 

So here, the focus is on making sure the website pages, images and content load quickly, everything can be seen and understood well, and all your internal pages are correctly linked to one another. Additionally, here the focus is also on functionality and user experience. Thus, the aim is to make sure that the whole website can be functional on various devices, and can be used by various people with little understanding or navigational issues. 

Off-Page SEO Tactics

Off-page SEO includes promoting your business away from the website, and this includes things such as link building, guest blogging, social media and the like. This is vital as if you have your business linked to other highly reputable businesses, you will increase your own domain authority which increases your ranking in search engines organically. These are highly technical undertakings and require a lot of work, so make sure whoever you choose is an expert in this. 

Keyword Research Ability

Ranking for a keyword that fails to convert is pointless. Higher search rankings for the right words will hugely affect how much traffic and more importantly the nature of traffic your site gets. Keyword research should be included in any SEO package as it will help you bring the right people to your website, and these people will be more likely to make a purchase down the line.

Research on Your Competition

Often overlooked, but just as important as everything else, researching your competitors is a necessity for SEO. SEO packages should always include industry research as this is what makes sure you are keeping up with your competition. It also allows the SEO company you choose to learn about your industry and any current trends it may be experiencing. 

By making this research as in-depth as possible, you can know your target audience for SEO, and find out how to reach them in the most effective way. 

Choose The Right Marketing Team 

Now that you know what you’re looking for in an SEO package, you should keep in mind that the best SEO package for your business is the one that fits your type of business and matches your vision, and your goals as a business, and this is why Perfect Link Building is so highly recommended.

PLB makes your goals their goals and aims to provide well-rounded, transparent SEO services to brands of all sizes. If you want to know more, click here to see what they offer.