The ability to conduct marketing localization is one of the best aspects of developing a bilingual and localized website.

You can expand your customer base through social media, search engine marketing, and other marketing initiatives when you have a localized website. 

However, if you want your strategy to be successful, you can’t simply apply the same marketing strategy across all markets. Advertising and marketing localization are helpful in this situation.

Using marketing localization, you can adapt your marketing campaigns to specific locales, cultures, and tongues. By tailoring your marketing techniques for various regions, You can get the most return on investment from your multilingual/multiregional efforts.

Marketing Localization: What Is It?

Marketing localization is adjusting your marketing plans to reach users in various places and languages more successfully. It entails customizing your marketing tactics and content to address the particular requirements of your target market, who may reside elsewhere, speak a different language, or hold distinct cultural values.

Changing your marketing materials to appeal to your target market’s particular cultural, linguistic, and regional characteristics is known as advertising localization. This goes beyond simple translation. It requires that your marketing tactics, messaging, and visuals reflect your local target market’s attitudes, tastes, and lifestyles. 

One of the best-known examples of marketing localization is Coca-Cola’s “Share a Coke” campaign, which substitutes a person’s name and the phrase “Share a Coke With” for the company’s usual logo.

This is a fantastic illustration of customized marketing because Coca-Cola employed distinct names for various regions. For instance, a Coca-Cola drinker in France would see historically “French” names, whereas a Coca-Cola user in Spain would see traditionally “Spanish” ones. The campaign would not have been nearly as successful without this additional level of localization.

The translation of your website and other marketing materials into local user languages is a significant component of marketing localization when it comes to your website. 

However, marketing localization involves much more than merely translating your material word for word, which is why you should adhere to these tactics.

Important Marketing Localization Techniques

Let’s move on to more practical advice on how to start adopting marketing localization on your website and campaigns now that you have a better understanding of what localized marketing is and why you might want to use it.

1. Recognize the Difference Between Translation and Localization

Understanding the distinction between localization and translation is crucial if you wish to develop a successful marketing localization strategy:

• Translation is the process of accurately converting the text on your website from one language into another.
• Localization is changing your site’s content and design so that users in other languages or locations feel at home.

You wouldn’t just convert the references into that person’s native tongue to localize your content. Instead, you would alter the reference completely to use a local name or item well-known in that nation besides the basic translation.

The same is true for number formatting, date formatting, and other forms. You’ll find developing optimal localized marketing efforts challenging without recognizing this vital distinction.

2. Conduct Market Research in Various Localities

You presumably conducted some market research before launching your product in your native tongue or locale to understand your target audience better and learn how to promote it to them.

You must conduct the same research for the additional locations you wish to target to localize your marketing efforts effectively.

In addition to conducting standard market research, you should pay close attention to any significant variations between this area and your original market:

• All the little print: formatting, currencies, units of measurement, etc.
• Demographics
• Societal norms
• Any distinctive geographical preferences
• The possibility of offensive items in that area, etc.

It can make sense to employ a local to conduct this study, as they will naturally have more robust expertise in that region, depending on how much you’re willing to spend.

3. Modify Important Marketing Materials and Visuals for Each Language and Locale

After conducting your localized market research, the next step is localizing your essential marketing content.

All of the material on your website should be translated and localized, but your marketing localization plan should place particular attention on the following components:

• Prices 
• Button CTAs
• Forms 
• Pictures and other visuals for websites 
• Crucial landing pages 
• Date formats, measurement units, number forms, etc. 

4. Put a Localized SEO Strategy in Place

One of the most crucial topics to concentrate on when discussing marketing localization for a website is creating a solid localized search engine optimization (SEO) strategy. You may rank your website for queries that users from various locations are typing in their native languages using localized SEO. By doing this, you may raise your organic traffic and make your site more visible in search results. 

5. Make Your Social Media Marketing Localization-Aware

To maximize your efforts, localize your social media marketing methods just like you would with SEO. To start, you should probably make distinct social media pages for each location since combining localized material within a single account might be challenging.

It’s also worthwhile to look into the capabilities of some social media platforms to automatically lead viewers to a brand’s localized experience.

You should localize your content in addition to making localized profiles. Take a look at how the Coca-Cola France Twitter account, for instance, shares regionally specific content rather than merely translated pieces.

6. Think About Collaborating With Local Influencers

Not all localized marketing plans may include this advice. But if influencer marketing is already a part of your plan, teaming up with regional influencers is a fantastic way to localize your marketing.

This will enable you to communicate with the target market locally and show potential clients that you’re committed to expanding your presence there.

7. Create Analytics to Understand Your Marketing Localization  Efforts

It’s crucial to set up your analytics correctly to know how successful your marketing localization efforts are.

For instance, you’ll want to be able to track conversions based on website locale rather than just analyzing conversions overall on your site. This will enable you to determine whether specific regions are performing better or worse than average.

Final Thought

To sum up, Having a localized marketing plan is crucial if you want to expand your company and enter new markets.

With the help of the suggestions in this list, you can be sure that you’re maximizing your marketing efforts in each of the many markets you’re aiming for.