Since 20% of small businesses don’t make it to their second year, you need to pull out all the stops to stay open. For those in retail, how you share your product with customers is key. You want to offer easy access to what you’re selling — but it needs to look good, too.

Read on to learn how to choose the right retail counter displays for your store!

What Is a Retail Counter Display?

A retail counter display is an opportunity to display your products attractively — and in just about any setting. You may be able to use a large palette-style display in a warehouse store. But in smaller spaces, you’ll need a display with a lower profile.

The best retail counter display is one that provides greater visibility for your merchandise. It also needs to fit within the designated space comfortably. In other words, you don’t want an undersized cardboard display sitting next to bigger, more elegant metal displays.

Consider What You’re Displaying

When it comes to retail counter display tips, a big one is to know what you’re displaying before deciding on a type of display. For instance, you may be displaying journals or calendars. In that case, you’ll need pockets to contain the items — but you won’t want to conceal the covers since they are a big selling point.

If you’re showcasing jewelry, a minimalist display can call more attention to colors and designs. You’ll also want to ensure that it’s easy for customers to remove pieces to examine them closely.

Determine the Retail Counter Display’s Location

Where you place your retail counter display will impact the level of traffic it gets. Do you want your display to be a free-standing unit that sits on the floor in the front of your store? Or do you want a small counter display that you can move easily and rotate in and out of use?

You can put displays near the check-out line to attract attention for last-minute purchases. Use spinning counter displays to make your merchandise more interactive. Turn to an end-cap display to capture someone’s attention before they head to the next aisle.

Look into Colors and Finishes

No retail counter display guide is complete without mentioning the importance of finishes. You’ll need to think about the type of customer you’re trying to appeal to. For instance, for men’s grooming products, choose a display with muted earth-tone colors.

On the other hand, for kids’ toys, bolder designs work well. Use bright colors and natural wood to create a lighter tone. Take good pictures of your displays, too, that you can share on social media.

Don’t overlook the importance of branding, either. Choose colors for your display that reflect the colors of your brand. And if the space allows, include a small logo.

Create Better Retail Counter Displays

Retail counter displays create a critical first impression when a potential customer enters your space. You’ll want to consider where a display will go, and what size will fit the space. Finally, you should look into colors and finishes that attract attention and reflect your brand.

When you need more ideas to boost your business, check back for new articles.