Digital marketing has become one of the most popular ways for new and old brands to grow their presence online. It offers a quick way to get results if you’re willing to pay, or you can invest in long-term growth for cheaper. That’s why 95% of small businesses planned to increase their digital marketing budgets in 2019.

Are you interested in learning more about how to grow your business with online marketing? Read the six digital marketing tips below to learn how to grow your brand online.

1. Interview Your Customers

Knowing who your customers are is one of the most critical parts of creating an online marketing campaign. Sure, you can make best guesses about who you believe will buy your products and the issues they have. The problem is that you’re only making your best guesses and will likely be wrong about many things.

You need to hear directly from the people who will be your customers. Here are a few things you need to learn:

• General demographics
• Biggest pain points
• Ideal solutions to problems
• Interests
• Job status
• Job position

Knowing these things will help you learn who the people most likely to buy your products are. You can use this information to tailor your message to the right demographics and create better marketing material.

2. Set Up on Third-Party Platforms

It’s hard to get much attention when you only have a single platform on the internet. A website is a great place to start, but it isn’t your only option. You can gain a lot of visibility on other websites.

The first place to start is on social media. Many people spend much of their online time browsing social media news feeds. On top of that, they follow and interact with the brands they like.

Figure out what websites your visitors frequent and set up accounts on those sites. Once you do, you can post relevant content that engages people and sends them to your main website.

You must also get on Google Maps if you have a local business. Most people look to Google to find businesses to work with, and they turn to Google Maps to do that. However, you’ll need to sign up for a Google My Business account if you want to get listed.

3. Take Cues From Competitors

Your job doing research will never be complete. As time goes on, marketing trends change, and people expect different things on the internet.

However, this isn’t always easy to do if you don’t have the bandwidth to research things yourself. But you can take a look to see what your competition does online to take a few cues.

Monitor the advertising campaigns of your competitors to see what tactics they try. If you see them do something once in a while or try something for a day, it may not be worth investigating.

But if you see something new and your competition keeps doing it for some time, it’s a sign that there may be a new marketing tactic for you to try.

4. Invest in Tools

You can do a lot on the internet without the use of tools. You can create great ad copy, set up campaigns on your marketing platforms, design graphics, and much more.

However, there’s much more you can do by investing in the top marketing tools.

Marketing tools give you much more insight into marketing trends and your data than you can get without them. You can use advanced tools to do keyword research, analyze performance data, track converting ads, and everything else you need to measure your campaign success.

Of course, you will need to spend some time learning these tools. But the value you get from using them is worth the time and investment.

5. Build a Blog

One of the best long-term investments you can make for your digital presence is a blog. If you don’t want to pay for traffic to your website constantly, you need to find free ways to get traffic. Once you get a blog up and running, it’s an asset that will constantly produce leads for your company.

It does this because you’ll rank for keywords on Google. Your goal with a blog is to cover your industry from every angle possible and answer questions relevant to searchers. If you do a great job and build your website’s authority, you’ll rank high on Google.

You’ll have your initial content cost, but you can slow down on spending once you start ranking. You’ll still need to maintain your content, but you should continue getting free traffic for as long as Google decides to keep ranking you on the search results.

6. Create an Email List

An email list is an important aspect of every type of digital marketing method. Even if you put a lot of time and effort into creating great marketing campaigns, you won’t get every person to convert. In fact, you’ll convert a small subset of the people who visit your company’s website.

That’s why it makes sense to collect emails to reach back out to people. Someone not buying today doesn’t mean they have no interest. It just may not be the right time.

Collecting emails allows you to reach back out to those people without spending ad dollars again. You can continue building rapport with your email list, which makes selling in the future easier.

Never Stop Looking for More Digital Marketing Tips

You have a lot of work to do if you want to take advantage of digital marketing. Even though you can quickly set up ad campaigns, optimizing your ads and designing a website that gets results takes much more work.

That’s why you always need to be on the lookout for new digital marketing tips to help you run better digital ads. Continue learning about digital ads in the future to ensure you have what you need to run a great marketing campaign.

Are you interested in learning more tips to help you grow your brand’s online presence? Check out the blog for more tips that will help you run online ad campaigns.