Predictions suggest YouTube will reach over 2.476 billion users this year. This makes it a powerhouse in the world of social media and a great place to advertise.

If it can make such a big impact, what is the cost to advertise on YouTube, anyway? Is it reasonable? We think so!

Here is why you should be advertising on YouTube.

The Cost of Advertising on YouTube

While there are many variables, here is what you can expect as an average when you run YouTube advertisements for your business. On average, YouTube advertisements have a cost-per-view of $0.010 to $0.030. On average, you could expect a $2,000 budget to reach 100,000 viewers.

There is a delightful bonus to this because the views that your YouTube advertisements generate will also count toward your total viewer count on YouTube.

Benefits of YouTube

Businesses love using YouTube as a part of their digital marketing strategy for a few reasons. The biggest benefit is that it helps SEO.

Google owns YouTube. So it is by no coincidence that videos are popping up more and more when users conduct search results. YouTube helps businesses maximize their online presence.

Further, YouTube videos make it easy to share information and show a product or service. That is why using a video with your digital marketing strategy increases conversion. In fact, recent statistics suggest that when you include a video on your company’s landing pages, you can boost conversion by 86%.

How to Advertise

There are a few steps to help you start and make a big splash advertising on YouTube. First, you must open a new YouTube channel. Second, create an account on Google Adwords.

Next, you must link your Google Adwords account to YouTube. Once you complete this, you will want to make a few decisions about the objectives of your campaign. That is because you will need to input your campaign goals and types in YouTube as you set up your campaign.

This leads to the next step. You must set up your campaign and define the target audience that you want to get in front of. 

Lastly, you can upload your marketing video, and viola! You are now ready to advertise on YouTube.

Would you like to spy on your competitors’ videos and see how other companies are successfully advertising on YouTube? Click here and discover how to find YouTube ads.

Ways to Advertise

The goal of using YouTube to advertise is to increase revenue. You want more customers buying from you. However, it may not be that simple to create a direct purchase, rather, you want to nurture your leads.

Other times, it is that simple. A viewer can click and buy right away.

Depending on your goal, you have a few video ad formats YouTube allows you to choose from. These include:

• Bumper ads
• Display ads
• Overlay ads
• Non-skippable video ads
• Skippable video ads
• Sponsored cards

To decide which format would be best, you need to ask yourself a few questions, such as how long you need your video ad to run for and whether you can grab a viewer’s attention in less than five seconds. Each format has advantages and disadvantages, but you will need to align it with your goal.

Cost to Advertise on YouTube

YouTube is an effective place to advertise, which is why marketers love it so much. Further, the cost to advertise on YouTube is reasonable. With the right planning, your business will be able to maximize its ROI.

For more great ways to advertise your business and give sales a boost this year, don’t bounce yet! We have a bunch more articles where you can get expert marketing advice. Stay a while and keep clicking.