How to Create Creative Real Estate Social Media Posts: A Guide

There are around three million people with valid real estate licenses in the United States. That’s a lot of options for people looking for a new property!

So, how do you get more attention for your real estate company?

Well, have you utilized social media to your advantage? Read on for some creative real estate social media posts you can use to draw attention to your company.

Try Out Giveaways

What does everyone like? Free stuff! So, giveaways and contests are a great way to engage people on your social media platforms.

However, you need to be transparent about your giveaways. If you’ve been sponsored by another company, note it in the post. Always disclose any terms and conditions that may apply.

People want authenticity and transparency, both out of their social media and out of their real estate professionals. If they don’t feel like they can trust your social media, they certainly won’t want to buy a home from you.

Get Artsy

You don’t have to just so photographs when you’re advertising different listings on social media. You can take more creative approaches, too.

Don’t be afraid to use different computer programs to your advantage. Learn about line art Photoshop and see how it might be useful for promoting your business.

Take a Peek Behind The Scenes

In every business, people tend to like to know how the sausage is made – and real estate is no exception. Make posts showing off the process of staging and listing a house.

You can show off team-building exercises or things you’re doing around the office in your social media posts, too. People tend to engage more with people they feel like they know, so try out different behind-the-scenes real estate posts for Instagram and see what gets the most engagement.

Show Off Renovations

Many people renovate after they buy a new home. Ask their permission to do a before-and-after post. Many people struggle to find real estate that they like and don’t realize they can make changes to a property if they find something suitable.

Seeing before-and-after posts makes it easier for potential buyers to visualize different renovations they can make to homes they might be considering.

Share Success Stories

People want to know about successful buying experiences, so (with permission) you can post when your clients close on new homes or ask them to do client testimonials.

This will give potential buyers hope and give them a positive association with your business. It’s a tough market, after all, so it’s important to see that it is possible to buy a home – with the right real estate company.