Though it looks different than what we’re used to today, promotional marketing has been around for centuries. However, with the rise of digital marketing, the industry is now worth over 150 billion dollars in the United States alone.

Promoting your brand is essential to attracting attention and getting your company name out there. However, knowing your options is essential to investing money in the right kind of marketing.

Not sure what types of promotions are best for your business? Keep reading to learn what influential promotional style you can implement.

1. Social Media Campaigns

With social media at the pinnacle of everyday life for many, investing in social media ad campaigns is an ideal way to reach a broad audience. With so many users constantly scrolling and sharing, you can track how much engagement a post receives.

However, you’ll need to be aware that different demographics use varying social media sites, so researching your target audience will help you find the best platform to post on.

2. Email Marketing

Another great way to reach a wide audience is through email campaigns. These are targeted emails sent to those who opt-in to receive messages, meaning they are already aware of your brand. Because they know about your brand, emails are the perfect way to transform them into customers.

However, these sales promotions can be tricky as many will unsubscribe from mailing lists after the first few messages reach their inbox. To combat this, ensure your emails are informative, engaging, and attention-grabbing!

3. Rewards Programs

One of the best ways to promote your brand is through loyalty or rewards programs. This option allows customers to feel valued for their patronage and are thus more likely to spread the word about your brand.

You can opt to create a raffle web design to promote contests, offer free gifts or discounts to repeat customers, or add birthday gifts for those who sign up to receive emails.

4. Promotional Merch

Finally, one of the best promotional categories to get your brand out there in a fun and functional way is to create merchandise. From hats and sweaters to mugs and car stickers, your options are plentiful.

Not only does this encourage people to buy from your store as they can represent their favorite brand, but it also helps offer your company more visibility. When customers wear their new favorite sweater with your logo on the front, others are more likely to see it and inquire about your brand.

Implementing the Different Types of Promotions

Keeping the different types of promotions in mind is essential when getting your brand out there. Similarly, understanding your target demographic is crucial to picking the best option for your brand.

If you’re ready to up your promotional strategies thanks to the help of this guide, you’ll want to check out the rest of our website. There, you’ll discover more of the latest business tips and tricks to help your company find success.