Did you know that the average orthodontist made $208,000 in 2020? Becoming an orthodontist is a great option if you want a high-paying career, health benefits, and care about helping people.

An orthodontist is a type of dentist that corrects and maintains misaligned teeth, bite problems, and jaw issues. People visit the orthodontist when they want to improve their smile, reduce jaw pain, and make it easier to chew.

Are you wondering how to start your orthodontic practice? If so, keep reading to learn everything you need to know before you start a business.

Create a Business Plan

Anytime you want to start a new business, you should start by making a business plan. Your business plan will include the business name, logo, financial plan, operations plan, and marketing plan.

If you plan on asking investors for financing, you may need a business plan to get approved. Having a business plan will also help you set and reach your goals.

Choose a Location

Before starting a new company, you need to find the right location. If there are already several orthodontist offices in your small town, you may not get a ton of business.

To choose the best office location, you need to consider cost, proximity to businesses and schools, and office size. Once you find the right location, check out this resource on orthodontist office designs.

Having a well-decorated orthodontist office will make your patients feel more comfortable.

Create a Marketing Plan

To have a successful orthodontist office, you need to find patients. One of the best ways to market your new business is with digital marketing. You can start a blog, use social media, and grow an email list.

You also should get to know local dentists. Most of the time, people visit an orthodontist after getting a referral from their dentist. Building relationships improves your odds of getting referrals.

Hire Staff

To run a successful orthodontic business, you need to hire qualified staff. You will need to hire administrative assistants and orthodontist assistants.

Your admin staff will take care of scheduling and billing, while your assistants can make impressions for braces, take x-rays, and adjust braces.

If you don’t want to work full-time, you can consider hiring another orthodontist to work in your office with you.

Get Business Insurance

Anytime you open a new business, you should get business insurance. Business insurance will protect you if someone trips, your staff gets injured while on the job, or your office catches on fire.

For an orthodontist’s office, you will need general liability, property, and business income insurance. You also should consider getting malpractice insurance to protect yourself and your staff.

Are You Ready to Start an Orthodontic Practice?

Starting an orthodontic practice is a good idea if you care about helping people, you want to be your boss, and you want a flexible, high-paying career. When starting an orthodontic care practice, keep these tips in mind.

Was this article on how to start a company helpful? If so, check out the blog for more similar tips.