Statistics suggest that the year 2021 brought 2.1 billion digital buyers around the globe, which was a major uptick from 1.66 billion in 2016. Everything a business or individual could desire they can purchase online these days.
Further, even items like groceries are more convenient with the right website design tips. Recent statistics reveal that 52% of grocery store customers who say they switched to online shopping will now never switch back to in-person.
Your website makes your business money. How much money largely depends on your website design.
So, that begs the question of how you design a website as a moneymaker.
Well, with these tips, you can make it rain! Keep reading for twelve brilliant web design ideas.
1. Your Web Design Needs a Logo
This is marketing 101. When developing a brand, you need a logo. A logo must be consistent in color, specifications, dimensions, and placement for it to resonate with your target audience.
It may seem obvious, but sometimes businesses forget how important their logo and its placement in the web design are. According to another recent study, just about 61% of online shoppers who see a trusted logo missing will abandon their purchase.
2. Optimize Your Website for Speed When Loading
How do you feel when you are looking at a website and it takes forever to load? Do you leave? Well, what do you think a prospective customer would do?
Digital.com says that half of your website visitors will abandon your site if it takes longer than six seconds to load. So, be fast, or be gone from their minds!
3. Be Mobile Friendly
Of all good website design tips, mobile-friendly sits at the top of the list. That’s because when and where people are searching for your website is evolving as the development of smartphones continues to advance. Each day, people expect more and more from their mobile phones.
Recent reports show that 62.06% of web traffic is mobile traffic.
4. Make It Intuitive
The easier your website design is to navigate, the more customers you can attract. You want to minimize how many clicks it takes to complete your call to action.
Also, you do not want visitors having to scroll way, way down for what they want. Create a simple navigation system and use a marketing plan for holistic health as you see here.
5. Have a Unique Value Proposition and Make It Clear
If you do not know what your unique value proposition is, how will anyone else? Anyone who visits and sees your web design must be able to see and understand why it is they should choose your brand and not a competitor’s.
6. Symbols of Trust
Any certifications you have, or industry affiliations or memberships, should have a badge proudly displayed in your website design. This includes a security seal to show your website is safe, a PayPal certification logo, and similar.
7. Testimonials
Like symbols of trust, testimonials are another way to have your visitors trust your website and what you are selling. It is good to have real-life authentic customers talk about their success with your product or solution. This could be in text, but it shows even better in a video.
8. Add Video
Long strings of text with keywords are helpful for SEO. However, for good website design ideas, visitors like to see videos. It catches their attention, making them stop versus bouncing off a page.
Instead, they will stay and click the play button.
Statistics suggest that 69% of people learning about a service or a product would rather see a video than read a lot of text about it. Further, videos on landing pages show better conversion, resulting in an 86% increase in conversion.
9. Free Offers
What is not to love about free? It could be a free trial, free white paper, free event registration, or anything else. Just make sure your website design shows the word “free” loud and proud!
10. Short Forms
If you want to boost sales with super website design ideas, this includes how you create short, efficient forms that a visitor must complete. The more fields you add, while it may be helpful to you, it is not helpful for the person completing it and they may even abandon it altogether.
Not only does it make a form extremely time-consuming when it is too long, but also people today mistrust giving too much information about themselves. Keep it to three or four fields.
11. Guest Checkout Option
For e-commerce sites, make sure you add a guest checkout for customers not keen on creating yet another account which means keeping track of one more username and password for one more website.
12. Virtual Chat
Sometimes a customer has a quick question while perusing your website, and they do not want to wait 24 hours to receive an email back from customer service. They also do not wish to pick up the phone and be put on hold.
Another fantastic web design tip is to add a virtual chat option for prospects and customers to chat quickly with your business online and get the answers they seek immediately. Even if they do not need to use it, but they see it is available, this builds trust with your brand too.
You care enough about your customers that the option is available.
Website Design Tips
When you incorporate website design tips like these, your revenue will surely go up. These are the things customers want, including ease of navigation, speed, trust, and video over text when possible.
We know it’s a lot of work growing a business, but well worth the rewards. That is why we offer articles like this one because every piece of advice helps with boosting revenue.
There are plenty more articles to help you, too! So don’t leave, stick around, and click around!
