Did you know that more than 70% of small businesses have a website?

In the modern marketing landscape, having a company website is essential. There are many key reasons why developing a website is a powerful and long-term investment in your company’s success.

Continue to read to learn more.

#1. It’s an Expectation

One of the most prominent reasons why you should create a website is because of customer—and potential customer—expectations. Most people assume companies have websites and will want to research your products and services online.

If you have a website, you can boost web traffic on your own page and share the story you want your clients to hear. Find more information here about website metrics and how to analyze web traffic.

On the other hand, if you do not have a website or a social media presence, clients will have to learn about your offerings through third-party sources.

Do you want that? It’s in your best interest to control the narrative.

#2. Social Media Is Limited

Having a social media presence on one or more platforms is an excellent way to market your offerings. There is no doubt about that. Unfortunately, social media is not enough.

Here’s why. It’s pretty simple.

You do not own your social media accounts. They are your pages, but they are under the jurisdiction of the platform. You have to follow certain regulations and the platform can remove your account if you disobey its rules.

With a website, you have complete control and authority. You owe the site and can do anything you wish with it.

#3. A Company Website Allows You to Build Rapport With Your Customers

A website is a great way to connect and communicate with your customers or potential customers. Through your website, you can create a sense of community and build rapport with your customers.

People want to buy products or services with companies they trust. Through a website, you can better share your company’s values, principles, and mission.

Educate potential customers about why your products or services are the best in the industry and how your offerings can provide great value.

#4. Showcase Your Products or Services, Your Way

A business website provides a great opportunity to showcase your products and services. Even better, since you have complete control, you can present your offerings to potential clients in your own way.

Do you have a specific branding strategy or company culture? Stay true to what makes your company unique and create an entertaining showcase for your clients.

#5. Compete, Compete, Compete

A website will help you better compete with fellow companies in your industry! Is that not reason enough to build a website?

With a well-designed website that tells a particular story, you can entice new customers to try your offering over your competitors. Fight for market space by having a strong online presence that customers can rely on.

Website Design and More

Taking the time and effort to build a company website is a worthy investment. Your customers expect professionalism, you can build rapport, you can showcase your offerings in a customizable way, and you can better compete with industry peers.

Our blog has a variety of marketing, management, advertising, sales, and employment articles to explore. Check out the rest of our blog for more fun and engaging articles!