Glossy vs Matte Business Cards: What Are the Differences?

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You might be under the impression that people aren’t using business cards as often as they used to in 2022. But this couldn’t be further from the truth!

Even though we live in a digital world these days, there are still about 27 million business cards printed on a daily basis. It’s clear that business cards are here to stay.

If you’re going to invest in business cards soon, make sure you select the right ones. Glossy business cards and matte business cards will be two of your best options.

So, what’s the difference between glossy vs matte business cards? That’s what we’re going to discuss today in our glossy vs matte business cards guide. It’ll help you choose the right option the next time you need to pick up a pack of business cards.

Find out everything you need to know when it comes to glossy vs matte business cards below.

What Are Glossy Business Cards?

Glossy business cards are called glossy business cards for a reason. It’s because they’re going to shine when you look at them.

Glossy business cards have a shiny and smooth finish on them that makes them stand out in the crowd. It’s going to be pretty much impossible for people to miss your business cards when they have a glossy finish on them.

If your goal is to make sure that people take notice of your business cards, you’re going to come to appreciate glossy vs matte business cards. Glossy business cards have been popular for a long time now, and it doesn’t seem as though that’s going to change anytime soon.

What Are the Benefits of Glossy Business Cards?

As we just alluded to, one of the biggest benefits of going with glossy vs matte business cards is that glossy business cards are going to shine like no other. You can separate your business cards from the pack by making them glossy.

But it’s worth noting that this is only one of the many benefits that you’ll enjoy when you go with glossy vs matte business cards. There are also a handful of other benefits that will come along with going the glossy route.

1. Glossy Business Cards Will Last for a Long Time

When you start giving out your business cards to other people, you don’t want them to begin falling apart almost right away. You want your business cards to last for as long as they possibly can.

Fortunately, you’ll find that glossy business cards will prove to be just about as durable as it gets. You aren’t going to have to worry about glossy business cards disintegrating within a matter of weeks.

The next time you have a glossy business card in your hands, you should try to tear it apart to see what happens. You’re going to be pleasantly surprised to see how strong it is, thanks to the protective coating that will be on the outside of it.

If you’re in the market for business cards that are going to last for a long time, you’ll love what glossy business cards bring to the table. They’re going to work hard for you for many years to come.

2. Glossy Business Cards Will Feature Colors That Really Pop

Are you going to include a lot of different colors on your business cards? If you are, this is another area in which glossy business cards will benefit you in a big way.

Glossy business cards are known to make the colors pop. So if you’re going to put a bunch of colors on your business cards, you’ll be able to make the most of them through the usage of glossy business cards.

You will want to be careful about using too many colors on glossy business cards since it could make them difficult to read, especially when the sun or a light is hitting them. But generally speaking, you’re going to be wowed by how good that glossy business cards look when it comes to showing off colors.

3. Glossy Business Cards Will Look Like You Spent a Small Fortune on Them

When you begin giving out the best glossy business cards in the business, it’s going to make a great impression on other people. They’re going to look at your business cards and assume that you must have spent your fair share of money on them.

But here’s the thing: Glossy business cards aren’t that expensive. They’re going to run you slightly more than standard business cards, but they’re not going to break the bank.

This is just one more reason why you might want to consider investing in glossy vs matte business cards. They’re going to give you an opportunity to leave a great impression on others because of their high-end look and feel.

What Are Matte Business Cards?

At this point, you might be convinced that you should buy glossy vs matte business cards when you’re in the market for business cards. But before you do, you should also give some thought to going with matte business cards.

Unlike glossy business cards that will really shine, matte business cards have a more subtle finish on them. It gives matte business cards a more refined and elegant look when you put them side-by-side with glossy business cards.

This has played a big part in the popularity of matte business cards. Much like glossy business cards, they’ve turned into a staple in the business world, with millions of people choosing matte business cards over their other options.

What Are the Benefits of Matte Business Cards?

There are going to be some downsides associated with using matte business cards as opposed to glossy business cards. For starters, matte business cards aren’t usually as durable as glossy ones because of the finish that is used on the outside of them.

Matte business cards also don’t stand out as much as glossy ones do. You might find that your business cards will get lost in the shuffle if you go with matte ones over glossy ones.

But you shouldn’t necessarily let these things stop you from still considering matte business cards. In spite of the cons we just listed, there are also many pros associated with using matte business cards. You should make sure they’re on your radar as you try to decide whether or not matte business cards would be right for you.

1. Matte Business Cards Will Be Simple to Read

When we were discussing glossy vs matte business cards, we touched on how glossy business cards can sometimes be difficult to read. If the sun or a light hits glossy business cards in just the right way, you aren’t going to be able to see anything on them.

This is something that won’t be a concern when you decide to go with matte business cards. Thanks to the refined finish on matte business cards, you’ll be able to read them in just about any light without a problem. There isn’t going to be any glare holding you back.

You could make the argument that this is the top reason to choose matte business cards over glossy ones. The simple fact that people will be able to easily read your business cards will make matte options the right choice for you in many cases.

2. Matte Business Cards Will Make Colors and Designs Look Clean

Another big downside that we discussed while talking about glossy business cards is that they can sometimes make colors pop a little bit too much when you have multiple colors on your business cards. This can make it challenging to see what’s happening on glossy business cards in certain cases.

This isn’t going to be a problem when you use matte business cards over glossy ones. Matte business cards will make the colors and designs that you put on your business cards look really clean.

If you’re going to be putting a lot of bold colors on your business cards, you might still want to think about going with glossy ones. But if you don’t need the colors on your business cards to pop too much, matte business cards might be the right choice for you.

3. Matte Business Cards Will Be Easy to Write On

More often than not, you’re going to take a business card out of your pocket and hand it to someone that you meet while you’re working. You aren’t going to need to write anything on a business card before giving it to them.

But there will be instances in which you’ll want to jot something down on a business card before giving it to someone. And when you do, you’re going to want to have matte business cards.

Glossy business cards can be almost impossible to write on. It’s going to prevent you from writing down, say, your cell phone number for someone on a business card.

But matte business cards will make it very easy for you to write on them. You’ll be able to write down things on your business cards without having to push too hard or use a special pen.

You might not think that you’re going to have to spend too much time writing on your business cards. But you may be surprised to see how often you’ll actually do it. It’ll make you wish that you had decided to go with matte business cards rather than glossy ones.

Glossy Vs Matte Business Cards: Which Ones Should You Buy?

Now that you know the ins and outs of glossy vs matte business cards, you should have some general idea of which option you want to go with. You should weigh the pros and cons of each option before settling on the one that you think will work the best for you.

Here are a few more questions you should ask yourself prior to picking one over the other:

  • What exactly are you going to put on your business cards?
  • Who are you going to be giving your business cards to?
  • How much would you like to spend on your business cards?

By answering these questions, you should be able to inch your way closer to choosing the right business cards. The ones that you pick should check all the right boxes for you and make you feel good about the investment that you’ll be making in them.

Far too often, people don’t spend enough time debating glossy vs matte business cards, and they ultimately end up paying the price for it. They regret the types of business cards that they buy and wish they had considered their other options.

You can steer clear of making this mistake by carefully considering all the things we’ve talked about today when it comes to glossy vs matte business cards. It’ll put you in a position to pick out the right business cards from the beginning.

Make Sure You Buy High-Quality Glossy or Matte Business Cards

It doesn’t matter if you end up buying glossy business cards or matte business cards. What matters is that you take the time to invest in high-quality business cards that will represent you well.

You know all about glossy vs matte business cards at this point. The only thing left to do is to get out there and look around for the best business cards possible.

Would you like to learn about other marketing tools you can use to get ahead in the business world? Discover them by reading some of our other articles. 

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