Digital marketing isn’t going away. More people than ever now use the internet, and that number isn’t likely to go down in the future. You’ll struggle to get new customers if you don’t have an online presence.

That’s why 83% of companies have a clearly-defined online marketing strategy. The problem is that creating a strategy is easier said than done when you have so many options.

You must understand the different types of online ads before making marketing decisions. Below are the standard ad formats you’ll use to build your advertising strategies.

PPC Ads

PPC ads are one of the most common types of advertisements on the internet. They have been around since the beginning of the internet and are a great way to get immediate traffic to your business.

You bid on ad spots using these ads. Your goal is to bid high enough to get an excellent ad spot and create marketing material to convince people to click. You’ll pay for every click, which means you’ll need to optimize your campaign to increase your conversion rates and reduce ad costs.

Display Ads

Display ads are a type of advertising that allows you to display ads on website content. You aren’t working with big platforms in some cases. You’re working with individual website owners and alternate ad networks to bid on website real estate.

These ads also vary in format. Many websites allow advertisers to display banner ads. That means you don’t have to stick with text and can add visual appeal to your advertising.

Social Media Ads

Social media ads are those that show up on social media websites. These sites include Facebook, Instagram, LinkedIn, and others. They’re great for engaging your audience directly and getting feedback through comments.

You don’t have to only rely on viral content to get attention, either. You can pay for social media ads to promote your content. Check out The HOTH to learn more about promoting your social media posts.

Email Advertising

Email advertising is a great way to reach your existing audience. Instead of constantly spending money on paid ads, you push your visitors to an email list and advertise through email.

In most cases, you’ll pay for email advertising based on the size of your list and the number of emails you send. You can use the analytics of your email marketing platform to analyze your email ad results and optimize your email campaigns.

Remarketing Ads

Remarketing is a way to gather information about people who show interest in your products and show ads to only those people. You place tracking scripts on your website and store that data in a list. You can transfer that list to marketing platforms to get a targeted audience.

This is important because you know that these people are interested in what you have. These ads are often cheaper than regular ads and may have higher conversion rates.

Now You Know the Types of Online Ads

The internet has grown a lot in the last decade, which means there are countless options to market your business online. You’ll need to understand these different types of online ads to get the best results from your online media. Now that you know what to look for, you’re ready to create online ad campaigns that grow your business.

Check out the blog for more tips that will help you take advantage of digital marketing tools and grow your business online.