Do you know the importance of content marketing for your business?

Compared to traditional marketing content marketing costs 62% less on average and generates 3 times as many leads.

Content marketing can be used to boost all stages of the marketing funnel. Blog post content can raise awareness of who you are and what you do, and content like testimonials can support your sales strategy.

In this article we cover the 5 different types of content you should be creating to grow your business.

1. Blog Posts

Blog posts are easy to write, people like to read and share them, and they boost your SEO by making your website easier to find in Google Search results.

Use your blog posts to give tips and advice relating to your product and services. This educates your audience on what you can offer them and shows your expertise in your industry.

If you feel like you don’t have the time to maintain a blog, a content marketing agency like The HOTH can support you and take this off your hands.

2. Podcasts

When it comes to types of content, audio is often neglected by brands, but podcasts are increasing in popularity as a content marketing tool. Podcasts allow you to increase your reach to people who may not enjoy reading a blog or prefer to consume content more passively (while at the gym or driving etc).

Through audio and voice, you can connect to your audience in a more human way and cultivate stronger relationships and connections.

3. Social Media Posts

There are so many different types of social media content that could be a good fit for your business. Whether you prefer to create photos, videos, or text-based content, there will be a platform and content type for you.

Social media platforms are becoming increasingly brand-focused, and consumers are more likely to buy from brands that are active on social media.

4. Case Studies and Testimonials

Case studies and testimonials are one of the different types of content you can share. Your audience will be more likely to buy from you if they consistently see happy customers sharing positive experiences.

This helps to gain trust and is a strong strategy for mid to bottom-of-the-funnel sales.

5. Email Marketing

Create a regular email to share new products, updates, and relevant information. This is a great way to nurture your existing audience into repeat sales and loyalty.

Your other content can also fuel your email marketing when you share updates about new blog posts, podcasts, and testimonials via email.

Different Types of Content: Getting Started

Don’t overthink the different types of content when planning your marketing strategy. Test and learn what works for your audience and don’t feel pressured to do everything all at once.

When creating content ideas, you can use a content syndication strategy to create multi-purpose content for multiple channels and platforms, i.e repurposing a blog post for a podcast and as content for social media.

Our blog is a one-stop shop for all things business, marketing, and entrepreneurship. Keep reading to discover more ways to take your business to the next level.