58.4% of internet users buy something every week. That means there’s plenty of business to be had online if you’re selling a product, but you also have to market yourself well and stand out against the competition.

You can do that by forming a solid ecommerce marketing strategy but, as you do so, you should ensure you don’t make the following common ecommerce marketing mistakes.

1. Failing to Be Mobile-Friendly

Cell phones have advanced to become more than communication devices. We can do most things we might do on a computer on them — including buying products.

That means that if your website isn’t optimized for mobile, it may turn a lot of people off when they try to make a purchase. If you’re not sure how to do this, seek an expert’s help like http://www.upmktdigital.com/.

2. Letting Social Media Go Stagnant

You might be so busy concentrating on your ecommerce business website that you forget about social media marketing. Social media is a great tool to boost sales, so make sure you keep up with it.

Post regularly and interact with other users to ensure you keep your audience and potential customers engaged.

3. Not Asking for Feedback

The only way you’ll know what’s working and what isn’t is by asking for feedback. Include a form on your website or send an email asking what you did well and what you could do better after someone makes a purchase.

You’ll soon spot any issues that multiple people have.

4. Low-Quality Pictures

Make sure the pictures of your product are high-quality and really show them off. If the pictures are poorly lit, blurry, or too small, a customer may move to another website where they can clearly see what they’re buying.

5. Hidden Fees

Nothing turns a customer off more than hidden fees that appear at checkout, significantly boosting the overall price they’ll have to pay.

While shipping and tax are usually added at this stage, try to include any other fees in the product itself to reduce the rate of consumers bouncing when they hit the checkout page.

6. Bad Customer Service

You should make sure you keep up with your customer service too. Have someone responding to emails and, if you have the chance, creating a live chat on the website is another great way to provide quick help if customers are struggling with anything.

You should also provide a timeframe to get back to customers when they contact you, ideally within 48 hours.

Avoid These Common Ecommerce Marketing Mistakes

There’s a huge consumer audience online ready to buy your product but if you make a lot of these common ecommerce marketing mistakes, they’ll overlook your business for someone else. Don’t lose your audience to a competitor — think your strategy through and ensure you’re showing the product at its best.

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