Close to five percent of all the elderly in the United States live in some sort of senior living community. Even more out there are currently looking for a senior living community to be a part of. If you run one of these communities, you’d do well to figure out what these people are looking for. 

However, it gets a little more complicated than that. People from this age bracket may not be looking for assisted living communities themselves — their children might be looking for them.

So how do you get the right information across? How do you reach both age brackets? 

Keep reading for tips on how to market a senior living community. 

1. Make Use of Current Residents 

Many people find the prospect of living in a senior living community nerve-wracking. After all, many portrayals of senior living communities paint them in a negative light. Some people are just never going to trust your word when it comes to senior living communities.

However, if you make use of some of your current residents as brand ambassadors, you have a higher chance of developing a sense of trust. 

By making use of real testimonials from real residents, you’ll lend your advertising campaigns a sense of humanity and reality. \

2. Use Digital Ads

You might assume that digital ads aren’t a great choice for advertising senior living communities. After all, the generation of people who are currently elderly isn’t the best at making use of social media. 

This is where their children come in. Many of those children got jobs involving the internet, and are familiar with these new technologies. 

Target your digital ads to the elderly, so that the children can show their parents these ads. You can even pair this strategy up with your usage of current residents as brand ambassadors. 

If you want more creative marketing ideas for assisted living, you can view more here. 

3. Update Your Website 

This goes along with the above item on this list. In the 2020s, an old website reads as untrustworthy; it can come across as a scam. 

We highly recommend updating your website so that you can communicate that your business is ready to deal with the problems of the 21st century. 

There’s no upside to having an old-school website. The people coming to your communities grew up before the internet existed anyway. 

In today’s culture, having an up-to-date website is just as important as having a clean in-person facility. 

Advertise a Senior Living Community Right 

It’s a balancing act to advertise a senior living community. You want to bring in business without seeming like you’re just in it for profit. You’re taking care of people after all. 

This is why we recommend following the above tips when advertising your senior living community. By following these tips, you’ll advertise right. 

For more articles like this, check out our “business development” section.