Do you work as a painting contractor? Are you a remodeling contractor looking for ways to boost your business?

During the COVID-19 pandemic, many painting and remodeling contractors saw increased business. As people begin to return to normal activities, competitive forces increase.

As you fight for client loyalty and a more significant piece of the remodeling dollar, you may feel competitive. Luckily, you have access to tons of competitive advantages through marketing.

Marketing is an ongoing effort that requires planning, creativity, and diligence. How can you get started? What types of things should you do?

Keep reading for a quick guide to help you brainstorm and execute a marketable strategy.

Social Media Marketing for Painting and Remodeling Contractors

You can use social media for marketing your business. You can post photos and information about your projects on your website, blog, or social media accounts.

Social media marketing is good at building relationships with potential and existing customers. You will develop loyalty and trust using active interaction.

Search Engine Optimization

One of the essential marketing options is search engine optimization (SEO). This tactic ensures your website appears as high as possible in search results.

Make your website mobile-friendly and responsive, and use relevant keywords throughout your site. These will help improve how your website appears in the search results.

Content Marketing

Your marketing should focus on content that will appeal to your target audience. You can position yourself as a trusted resource for potential customers by providing quality content. This will help you build relationships and generate attention for your business.

Email Marketing

You can use email marketing to promote special offers and advertise new services. You can use it to remind customers that your business is there to help with their painting and remodeling needs.

You can also use email marketing to provide helpful tips or share photos of recent projects.

Online Lead Generation

Lead generation is generating interest for a product and then turning it into sales.

This can be done online by collecting business queries and visitors’ contact information using forms to create leads. These leads will be passed on to the sales team for processing.

Online Advertisements

Online ads can be strategically placed on different websites. Particularly those where you know most people who use the site could be potential customers.

Advertisements can come in different types, such as videos, images, or even simple texts. Though all marketing strategies will generate online leads, this is one of the most efficient due to its simplicity and versatility.

Get More Clients With These Marketing Ideas

Painting and remodeling contractors can choose between the given marketing ideas above. All will generate leads for your business, which will be translated into potential sales.

This way, not only do you position yourself for success, but you also ensure that you keep your consumers content with your services.

Are you looking for more ideas and advice on operating your business? Discover the wealth of knowledge we have to offer on business and management.