A whopping 48% of users judge a business’s credibility by its web design.

Redesigning an e-commerce site is like a double-edged sword. It can help you improve the customer experience and increase sales.
Sounds good, right?

On the other hand, it can also result in a lot of stress for your team, not to mention lost sales if things go wrong. Do you want to get the most out of your e-commerce website redesign without unnecessary drama?

Here are the top three dos and don’ts of an eCommerce website redesign.

1. Do – Know Your Audience and Design for Their Experience

Knowledge is power.

The first step in redesigning an ecommerce website is knowing your audience. To know your audience, you need to understand their habits, preferences and expectations.

It’s important to understand who you’re trying to sell to and their expectations of your brand, product, and service. Also, seek to know what they want from your website and where they expect it to be when they arrive at yours. 

It’s also important to know the competition. What are similar websites doing well? What do those sites with better conversion rates than yours have in common? How does the visitor experience at one place compare with another?

Consider hiring a web development services company to help you out.

2. Don’t – Violate SEO Guidelines

What good does having a perfect ecommerce website design do if the target audience can’t find it? The trick is coming up with excellent ecommerce website design ideas and implementing them to have a killer website. However, the job doesn’t end there, as you have to launch a robust SEO campaign to ensure consistent digital traffic to your site.

The first thing to remember is that SEO works best when you have a clean, well-organized website. This means no drastic changes to your pages’ URL structure, HTML, CSS and JavaScript layout. You can do many other things to improve your site’s search engine optimization without changing anything.

For example, adding more internal links on every page or creating new pages with relevant content is a good SEO practice. This helps Google see your site as more relevant and authoritative across different types of searches.

3. Do – Keep it Simple, Keep it Consistent

It’s important to consistently show your brand and tone with the design of your website. This will help you create a seamless experience for your customers, leading to more conversions.

Consistency is also vital to your eCommerce site because it creates a better user experience. If everything looks different, users have trouble locating elements they need or even understanding the ecommerce website features they are looking at.

Perfect Your Ecommerce Website Redesign

Ultimately, ecommerce website redesign should be a fun process. When you take the time to do it right, you’ll have a solid foundation for years to come.
Also, remember that the process doesn’t end once it goes live. Use analytics tools to monitor its performance and make adjustments as needed.

Did you enjoy this post? Please browse our site for other topics about business, advertising, marketing, and more!