Do you know companies that blog generate 67% more leads than those that don’t? A well-executed and conceived advertising blog can help you achieve multiple objectives at once. First, the blog can help you draw potential customers who want to know more about the products or services you offer. It can also help convert traffic into leads. If the blog is informative and entertaining, it can also … Continue reading 10 Tips and Tricks to Starting an Advertising Blog

The average worker is interrupted every 3 minutes today. After being interrupted, it’s difficult for people to become focused again. If you multiply this lack of productivity by the days, weeks, months, and years, it might shock you to learn how much money you’re losing out on.  Companies today are doing everything in their power to win back productivity, from investing in business software to looking … Continue reading 5 Tips to Boost Business Productivity

Unfortunately dealing with the consequences of death is a natural part of life. This may take shape in many forms, but one way that has long-lasting effects on our loved ones is deciding whether or not to take out life insurance. While it is logical given its inevitability, a surprising 40% of Canadians do not have any form of life insurance policy. Part of people’s reluctance … Continue reading How Does Term Life Insurance Work?