Over 4.62 billion people worldwide (and 72% of Americans) use social media. Today, people spend nearly 2 hours and 30 minutes daily on social media, too. If you don’t have an Instagram marketing strategy, you’re missing the chance to reach those consumers.

Want more people to follow and engage with your Instagram business account? Here are a few tips that can help. With these tips, you can experience organic Instagram growth with ease.

Get started with these Instagram marketing tips today.

Know Your Customers

Before creating content for your Instagram marketing strategy, gather research. Understanding your customers is key to success. Otherwise, you might struggle to generate organic Instagram growth.

If you’re not creating content your customers care about, they won’t comment, like, or follow.

Instead, you need to develop an Instagram marketing strategy that’s personalized for your ideal customers. Personalization can help you connect with customers. You can forge strong, lasting relationships to keep them engaged with your account.

Consumers will want to follow you if you understand their distinct needs and interests.

In fact, over 80% of consumers say being treated like a person is key to winning their business.

Another 74% get annoyed when content has nothing to do with their needs or interests. About 45% won’t spend time with content that’s irrelevant to their interests. Meanwhile, 52% will switch brands if a company fails to personalize communications.

Personalization through Instagram marketing can help your business grow.

In fact, 98% of marketers say personalization helps advance customer relationships. About 90% say they’ve noticed a lift in results due to personalization, too.

Segment your broad target audience into distinct buyer personas. Then, start researching each group’s needs, interests, and pain points. Pay special attention to the pain points your customers are experiencing.

Then, create Instagram content that helps solve the problems your customers are facing. Offering helpful solutions can help you become a go-to resource for your customers. They’ll follow, like, comment, and engage with your posts because you understand their needs.

Update Your Profile

Once you know who you’re trying to reach on social media, take a second to update your profile. Your profile can help you communicate who you are and what you do. Otherwise, anyone who looks at your profile might think you don’t align with their interests.

Remember, if you don’t understand their interests, consumers won’t bother to follow you.

Instead, use an eye-catching, branded image for your profile photo. Using branded imagery can help brand awareness and recognition grow.

Make sure to add a link to your website, too. Give consumers multiple ways to interact with your brand.

Make the most of your business description as well. Make sure it’s engaging and informative. Then, add a branded hashtag to your profile.

Using a branded hashtag can make it easier for consumers to find your content. It can also help you generate user-generated content (UGC).

When using these tips, make sure you’re using an Instagram business account. Using a business account will allow you to gather analytics. Then, you can start making informed updates to your Instagram marketing strategy.

Create Eye-Catching Content

Does your content stand out on the consumer’s feed? If your content looks cheap, messy, or uninteresting, they won’t bother following your account. You’ll struggle to grow your Instagram organically.

Instead, consumers might start avoiding your account altogether.

First, consider what topics you want to cover within your content. You can start by reformatting your existing blog posts for social media. Make sure to diversify the content you create as well.

For example, you can create still images, Instagram Reels, Instagram Stories, IGTV episodes, and more. Mixing up your content can help you appeal to different consumers.

Once you start posting online, review your data to determine which posts are the most popular.

You can also click here to start getting free likes from real people.

Work With Influencers

You could struggle to learn how to grow your Instagram alone. Consider partnering with an influencer this year. They already have a strong following online.

You can leverage the brand trust they’ve generated over time to encourage new customers to trust your brand, too.

If you’re focused on growing your Instagram organically, partner with other brands online instead. You can promote their business as well, turning it into a mutually beneficial relationship.

Cross-Promote

Are you creating content on other platforms, like TikTok? Make sure to cross-promote your content.

Cross-promoting your content is helpful if you’re struggling to create content solely on one platform. Make sure to share your Instagram content on other platforms, too.

Then, review your data to determine which posts help you generate more followers and engagement.

Create Contests

You can also generate more followers and engagement by hosting a fun contest. First, choose a prize your customers will want to win. For example, you can raffle off a free product.

Then, outline the rules for the contest within your post. For example, you can make it mandatory that people follow your account to apply. You can also tell them that each time they tag a friend, they increase their chances of winning.

As they begin tagging friends, you’ll expand your reach on Instagram.

Go Live

You can also engage consumers in real-time by hosting live video content. First, mention you’re going live a few days ahead of schedule. Use a Countdown sticker to build anticipation.

Mention you’re going live on other platforms (like your website blog), too.

Then, use your live sessions to help your customers. For example, you can host a Q&A session. Let people ask questions to learn more about your business.

Analyze and Adjust

Don’t forget to review your data after using these Instagram marketing tips. Reviewing your data can help you find new opportunities for growth.

For example, you might realize your live video sessions are more popular than your still images. Maybe you gain more followers through contests instead.

Use your data to improve your marketing strategy over time.

Start Experiencing Organic Instagram Growth Today

Read to experience organic Instagram growth? Give these simple tips a try. Remember to continue updating your strategy throughout the year, too.

With these tips, you can generate more followers, comments, and likes with ease!

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