If you survey business owners, you’ll get an accurate picture of how important content marketing is to their website growth. The last survey found a massive 82% listed content marketing as their key strategy for growth.

If you want to stand out with your content, you’ll need to do more than the tried and tested tactics that worked for you last year. Instead, try one of these seven content marketing ideas to help you get noticed in 2022.

1. Hop on a Trending Topic

Suppose you can catch a hot topic and write a controversial or thoughtful post. When that happens, you have a fantastic opportunity to go viral. Even if you don’t hit viral share figures, you’ll still get plenty of views and shares on that post.

Keep an eye on industry news and track specific keywords for trending topics. Once you’ve got that, get an experienced writer to complete a high-quality article for your website.

2. Interview an Influencer

Here’s one of the favorite marketing strategies of top bloggers.

If you’re struggling with content ideas, why not contact an influencer in your niche and ask if they’d be open to doing an interview? That is a win-win content marketing strategy.

It will bring exposure to them, and you’ll get your content shared with their followers.

Plus, your audience will love reading through an interview with someone in your niche. It is easy to scan through and will probably offer plenty of helpful information.

3. Write a Best Of Post

If you’re an established blog, you might already have hundreds of posts on your website. So you can write a post linking to the relevant articles on your website for different topics.

It will bring you a new audience to old posts and provide plenty of clicks and traffic.

4. Answer Questions

Head to your preferred keyword tool and search for common question phrases for your niche.

Once you have those questions, write an article that answers that main question and any related questions (add these related questions as sub-headlines in your article).

5. Try a New Format

If you always go for lengthy written how-to guides on your website, try mixing things up by trying different content formats.

For example, you could add a podcast or a video to your next post. That will boost your website engagement and help you reach a wider audience. And it’s great for SEO.

6. Add a Content Upgrade

A content upgrade is a fantastic digital marketing tool. It’s an extra piece of content you offer at the end of a blog post in exchange for the reader’s email address (to add them to your email list).

An upgrade might be a pdf, a list of resources, or maybe a step-by-step guide.

7. Try Infographics

If you have many helpful facts or data to share, put them into a stylish and easy-to-read infographic.

Infographics add another dimension to your content, and they are highly shareable. You could even offer the graphics to other blogs in exchange for a link back to your site.

Seven Easy Content Marketing Ideas

The best way to stay ahead with your blog is to continue to shake up your content marketing ideas and try new things. Use these seven suggestions to help boost your traffic this year.

Would you like more suggestions on how to get traffic to your website? Head across to our marketing section for our latest posts.