Although some people are loyal to specific brands, 90% of online shoppers haven’t made up their minds about a brand before beginning a search. That gives you a lot of power to sway their opinions, and you can do that with the right advertising strategy.

So how do you create an advertising plan that works and helps you meet your business goals?

Follow these steps to create a killer marketing plan, boost your sales, and drive results.

Understand Your Company

It’s easy to get so wrapped up in making a profit and growing your business that you forget your company’s values.

If you own your business, ask yourself, why did you start this company? What are your core values and beliefs? What can you offer people, and what’s unique about your products and services?

This is also a good time to understand your target market. What are your customer demographics, and who are you trying to reach?

Outline Your Goals

The first part of your advertising strategy is to clearly outline your goals. You need a way to measure success, and you can’t do that unless you have a goal in mind.

You should have short-term and long-term goals and an actionable plan for reaching them. Here are some examples of short-term goals:

• Increase traffic on your website
• Create more content on your blog
• Create a social media profile
• Increase engagement on social media

Here are some examples of long-term goals for your advertising plan:

• Increase business income by 5% over the next year
• Raise brand awareness
• Hire ten new employees over the next year

You can measure your progress by tracking key performance indicators (KPIs).

Choose Your Marketing Methods

You need to understand where your target market exists if you want to reach them. It’s also a good idea to diversify your marketing methods.

Some types of digital marketing include social media marketing, SEO, and content marketing. There’s paid search (PPC) and organic search marketing. It’s a good idea to include both in your advertising strategy.

Another popular method is out-of-home (OOH) advertising. You can read this to learn more about OOH ads and how they can help your business.

Lastly, determine your advertising budget and develop a campaign.

Create a Message

Come up with a message about how you can solve your customer’s problems through your products or services. A successful message appeals to your audience’s emotions in some way or creates an emotional response.

What can your company do to solve a problem, and how can you prove this? Why should the customer trust and choose your brand?

Analyze Your Results

Once you understand your company’s values and your target market and you’ve chosen the right marketing channels, you can launch and monitor your campaign.

At this stage, it’s crucial to analyze your results to determine which strategies are working and which ones need adjustments.

Make changes when necessary and tweak your methods until you find what works.

Create a Killer Advertising Plan

Use these tips to create a winning advertising plan that drives results. Don’t give up if your first few attempts don’t bring the results you want. Finding the perfect advertising solutions takes time and a lot of trial and error.

To find even more advertising tips, be sure to read some of our other business articles. We provide content that can help you grow your brand.