Nearly 50% of all Google searches are local. Meanwhile, nearly 70% of all online activity starts on a search engine. With local search engine optimization (SEO), you can reach those customers online.

Not sure how to develop a local SEO for B2B marketing strategy? Here are a few essential tips to help you get started.

With these B2B SEO tips, you can expand your reach and brand visibility online. Start marketing with these tips today. 

Claim Your Listings

The first step to a successful B2B SEO strategy is to claim and optimize your Google Business listing. Your listing will take up prominent space on Google search engine result pages (SERPs), helping you gain brand visibility.

Optimize your listing and ensure the information matches exactly what appears on your website.

Your Google Business listing will also display your:

• Business name
• Category and subcategory
• Location/directions
• Phone number
• Business hours
• Website URL
• Customer reviews
• Photos and videos
• Recent posts

Make sure to update your listing throughout the year with fresh posts and photos. If your information changes, update your listing right away. Otherwise, you could risk confusing customers who are searching for your business.

Update your name, address, and phone number on other online directories, too. Make sure your information remains consistent across all directories. 

Create Location Pages

If your business has more than one location, start adding location pages to your website. Optimize each page with local keywords.

Embed a Google Map onto the page as well.

Post Content

You’ll need to generate fresh web content as part of your B2B SEO strategy. Focus on long-tail local keywords.

These keywords are precise and relevant to your local consumers.

You can also work with a B2B SEO agency that offers content creation services. 

Generate Reviews

Once you’ve claimed and optimized your Google Business listing, make an effort to request reviews from your clients.

First, add a dedicated testimonials page to your website. You can use a plugin to feed your reviews straight to your site. 

Next, develop a strategy for asking customers for their reviews. For example, you can ask after they complete a purchase. You add a QR code to receipts or send an email after customers complete an online purchase.

Positive reviews can boost your brand’s credibility and benefit your local SEO rankings. 

Hire an Agency

If you’re struggling to use local SEO for B2B marketing, consider working with a B2B SEO agency. An experienced agency can help you reach local consumers online.

While you focus on growing your business, they can focus on your B2B SEO strategy. You can learn more about SEO for B2B companies here.

Develop a Local SEO for B2B Marketing Strategy Today

Don’t miss the chance to grow your business this year. Instead, consider using local SEO for B2B marketing. With the best B2B SEO services available, you can reach more customers than ever before online.

Get ready to boost your business with local SEO today.

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