Businesses spent over $47 billion on search engine optimization (SEO) services in 2020, but how much of that cash went to waste? No matter your industry, it’s vital to remember that paid SEO doesn’t necessarily mean outstanding performance. The industry moves quickly, and focusing on what works right now is the key to SEO success.

Here are some reasons why you might not see the results you expect from your SEO efforts.

Outdated SEO Practices Compromise SEO Success

Most SEO success factors involve ranking higher in Google. Unfortunately for business owners, there’s no defined playbook for ranking higher. Even worse, things change all the time. There were three core updates in 2021 alone, not to mention hundreds of more minor tweaks – all to provide searchers the best experience and results.

What worked even a couple of years ago might not do so today, so don’t focus on tired techniques like spammy links and keyword stuffing.

Not All SEOs Are as Great as They Claim

What sets an average SEO provider apart from a great one? Results! It’s a long-held trope in the SEO industry that anyone that promises appearances at the top of Google is a liar. However, with time and expertise, it can happen, and it makes sense to go with someone that’s done it before.

While Google might not spell out how to meet its demands, experienced SEO agencies have enough clients to know what works and what doesn’t. They also make great rankings core to their business, so they’re always on top of SEO trends.

When looking for an agency to provide SEO success, look for established names with a proven track record like Local Business Marketing Solutions – see more of what they do and how they do it at http://lbmsllc.com/nj-seo-services/.

You Haven’t Been Patient

SEO isn’t all about money. It also requires a great deal of time, analysis, and flexibility. For example, if you’re in a competitive field, Google needs that time to see what you’re all about and decide whether you should rank higher than the competition. It’s another reason businesses can’t simply pay a set fee for a certain position on results pages – outside of the ongoing costs of pay-per-click advertising!

No matter how much you spend, you should expect to wait several months or even a year to see your desired results come to fruition. A fantastic SEO campaign isn’t a quick fix, but it’s a worthy investment as high ranks are much harder to acquire than maintain. Once you reach the top, competitors must work harder to get ahead, and you benefit from defending a position, not trying to take one.

Take Your SEO Campaigns to a New Level

The online world is an essential marketing platform for virtually any business, and SEO success can be one of the most valuable investments your brand could make. But, of course, it’s only one ingredient in the marketing mix.

You can learn more about taking your brand to the next level through advertising, marketing, and more here on the blog.