42% of US citizens say that a logo gives them an idea about a brand. Now comes the million-dollar question for any business: how can you make your brand’s products stand out from the crowd?

With debossing and embossing dies, it’s quick and easy to do just that. An embossed or debossed logo will stand out from everything around it. This elegant design feature can introduce an all-important touch of luxury to your brand’s packaging.

It’s never been easier to get started with embossing and debossing. Keep reading, and we’ll tell you all you need to know about how these processes work and what they can do for your brand.

What Are Debossing and Embossing Dies?

Embossing and debossing are two sides of the same coin. Embossing is a process that makes an area of paper or card sit higher than the surrounding surface. Debossing is the opposite: it makes an area of paper or card sit lower than the rest.

Embossing and debossing on an industrial scale will usually need a die-cutting press. This machine uses custom-made tools called dies to press shapes into paper or cards. It’s easy to find in-line embossing and debossing dies which will work with any die-cutting press.

Both processes can give your brand’s packaging a 3D texture, making each individual product feel personalized and special. If your brand strategy has luxury in mind, either embossing or debossing could be a perfect fit.

But which is best for your brand – debossing or embossing?

Why Embossing?

An embossed design will leap right out of the surface of your packaging. Used right, it can call attention to the most important elements of a design.

Embossing is an effective way to engage the senses of your customers – it’s surprisingly satisfying to touch the raised areas of an embossed design! You can also combine embossing with additional flourishes like metallic finishing to embellish your packaging even further.

Embossing will usually accommodate more fine detail than debossing. If your logo is especially intricate, embossing may be the way to go.

Why Debossing?

Debossing impresses a design into a product’s surface, creating dimension and depth. This can offer a more subtle effect than embossing, without compromising on the product’s tactile appeal.

There’s also a practical reason to consider debossing: the risk of damage during transit. Because a debossed design sits lower than the surface of your product, it’s less likely to get scuffed while on the move.

If your logo isn’t too detailed, or if you’re expecting your packaging to see some wear and tear, debossing could be a great move for your brand.

Make Your Brand Stand Out

Your product deserves to stand out from the rest. With debossing and embossing dies, you can give your packaging a luxury flair that will set it apart from everything else on the shelf.

Like this post? Looking for fresh ideas to invigorate your brand? Check out some of our other posts on business and marketing today!