Did you know that 45% of charitable donors have enrolled themselves in a monthly giving program?

There are plenty of giving people ready to donate money regularly. Yet, employees in nonprofit organizations need to find ways to connect with them. And this is achievable through various fundraising tools.

Continue reading for three low-cost fundraising ideas for nonprofits.

1. Peer-To-Peer Fundraising Initiatives

It may sound lazy, but encouraging others to do the hard work is a proven fundraising method for any cause. Friends and family of your supporters are more likely to donate money if their loved one is promoting a campaign.

Peer-to-peer fundraising is a relatively new concept that has grown in popularity over the last ten years. However, more than 45% of nonprofits do not engage in this type of fundraising or are unsure of what it is.

Call on your existing and committed supporters to expand your network and fundraise on your behalf. It requires fewer resources while increasing revenue, engagement, and awareness.

Consider how you can involve your loyal supporters, allowing them and many others to connect with your mission. Peer-to-peer fundraising is a simple yet powerful tool that any nonprofit would be foolish to overlook.

2. Multi-Channel Communication

It’s not rocket science that a nonprofit must find donors to raise more funds. Email is vital, but many nonprofits overlook other communication channels such as texts, direct mail, and, perhaps most importantly, social media.

A typical adult uses seven social media sites, spending an average of 144 minutes browsing on these platforms every day. Social media can be toxic at times, but it can also be a positive tool. It’s perfect for showing donors how their money will be used, your campaign updates, and stories that illustrate the impact of their donation.

Connecting with donors through various channels brings higher average donations. It also garners better donor retention and improved fundraising results. Wherever you are communicating, give people the ability to act in response via that channel.

In today’s tech-savvy world, consumers are found on various platforms. Keep your messaging consistent and reach out across multiple channels to take your nonprofit marketing to the next level.

3. Make Sure Your Website Is Top Notch

Your website is a valuable marketing tool for increasing engagement and encouraging donations. It’s the foundation on which your fundraising campaigns are built.

A professional website is an excellent tool for building awareness around events. A nonprofit website design agency is adept in this field and can provide a custom site that offers an exceptional user experience for visitors.

Nonprofit organizations can no longer ignore the power of the internet. And a great website is essential for making a good first impression.

Put These Fundraising Ideas for Nonprofits to Good Use

Maximize results by adding these three fundraising tools to your nonprofit marketing strategy. They’re effective, and each one of them can breed infinite opportunities and growth for your organization.

Did you enjoy this article about fundraising ideas for nonprofits? Well, there’s lots more great content to be found on our website, so don’t leave us quite yet.