Did you know that 72% of U.S. consumers say they decide whether to buy a product based on the packaging? So, as a small business owner, you should consider what’s on the outside of your product as much as what you are selling.

If you are unsure of how to make your products stand out then there are a few simple tips you should consider.

Read on for 5 quick ways for packaging products with your buyers in mind.

1. Create an Unboxing Experience

Think about how major brands like Apple taps into human emotion with their packaging. You do not have to top large companies but you can include some of these special packing ideas.

For example, use envelopes for warranty information and instructions. Or have a unique flap or rip tab to make opening easier and more fun.

You can also use clever designs that showcase your box or package to make consumers wonder how it opens.

2. Think About Product Safety

Not only will having strong product packaging like clam shells protect your merchandise it will also give reassurance to the consumer. The last thing a buyer wants is to purchase something broken. If a fragile or expensive item is poorly packaged then they may hesitate to pick it up.

Learn more about the various clam shell packaging to find the right one for your business.

3. Get Creative with Thank You’s

Small business products rely on repeat customers. Be sure to include new ways to show your appreciation for patronage inside your boxes.

A handwritten note can go a long way, but you can also get creative with them. Add a special tip for using the product or refer to the buyer’s hometown to let them know you personally sent their package.

4. Showcase Your Brand

Always remember that packaging for business gives you an opportunity to market yourself as a company. Use your logo on the structure of the package so it is recognizable when the mail arrives.

Inside the box, add promotional items like brand-focused stickers or decals. It feels like free stuff to your customer, but it also helps promote your product even after a purchase is made.

5. Be Eco-friendly

How to package products with the environment in mind? You have options when choosing your boxing and filler materials. And this is something that people notice and appreciate.

Not only should you choose biodegradable filler, but you should also announce this on the box. Some consumers may not notice or only wonder if the material is eco-friendly. Let your buyers know that you took the extra step to make their purchase more sustainable.

Packaging Products For Your Customers

When you choose ways of packaging products remember that you are targeting your audience. So, keep your demographic in mind when applying these tips to your own business practices.

Check out our marketing section for more ways to get your business noticed.