In 2021, Americans saw around 10,000 ads every day, which shows that businesses must make a lasting first impression. 

Designing a banner is a fantastic way to stay at the forefront of customers’ minds while raising awareness of your brand. But creating your own feels overwhelming, especially if you’re new to advertising. Perhaps you’re currently in this situation and you have no idea where to start. 

Sounds like you? Don’t worry; we’ve got your back. Here is the ultimate guide for creating a banner. 

Choose the Right Background Color

Before choosing a banner, take the time to choose a background color. You can either decide between a solid shade or use a photo as the backdrop. To help you choose between the two, go with a block color if you have a large amount of copy or feature people in your ads so it stands out. 

Also, if you’re interested in designing a vinyl banner, click here to learn more.  

Find a Bold, Readable Font 

You’ll notice most banner designs feature a bold font that’s easy to read. Make sure the primary message is large so consumers instantly know your brand from a distance. As a general rule, bold sans-serif fonts work best because they’re so effective.   

Use Visual Hierarchy as a Guide 

When you use visual hierarchy in your professional banner, the most important points are prominent in your design. In most cases, text size and color are used as it helps catch the viewer’s eye. Then, feature the less significant points like a phone number or email address in a smaller size as it will pull the design together.    

Feature High-Quality Images

If you include photographs, make sure they are high-quality. Graphics are often the banner’s focal point and should encourage passers-by to engage with your brand. When you’re selling a product like cheese, for instance, keep the image at the center so consumers know what you’re selling in a single glance. 

Include a Call-to-Action

As you browse banner options for inspiration, you’ll notice there is always a call to action. This will encourage the prospect to take a course of action, whether it’s checking out your website or calling your store. If not, customers will simply see another banner and won’t understand its significance.  

Print in CMYK

Before printing a banner, it’s important to print in CMYK as it enhances the colors. Note, most design software automatically sets the project in RGB so convert it before printing. Otherwise, the shades will look subdued and you won’t get the banner you’ve worked so hard to perfect.  

Our Tips for Creating a Banner

Hopefully, after reading this article, you’re set on creating a banner.

There are multiple factors to consider such as choosing the right background color to finding a bold, readable font. You should also include an effective call-to-action and only use premium images to gain attention. Good luck with your venture!  

Found this article helpful? Great! Then check out the rest of our blog for more tips and tricks.