It may not surprise you to learn that Nike sells 1,500 pairs of shoes every minute. Nike is a brand that is often mentioned as being one of the biggest and most well-known in the whole world.

Are you wondering how Nike has dominated the basketball shoe industry for both men and women for decades now?

Their name is constantly coming up when sports attire is discussed, but how did they get to that point?

Keep reading as we explore the main reasons that Nike basketball shoes have been popular for so long.

Marketing Campaigns

While it didn’t start out as the mega-company it is today, Nike has grown drastically over the years thanks to its marketing strategies. The company’s unique slogan, as well as the iconic Nike swoosh, have helped to create a brand people don’t forget.

The slogan specifically has helped Nike dominate the basketball shoe industry because it touches on emotion. It makes people want to be more active and feel motivated to “just do it.” As a result, some people have an emotional attachment to this company, which increases loyalty.

Nike is able to capitalize on this emotional reaction, but it also encourages people to buy based on the high-quality shoes that are produced. Backing up their brand with actual quality creates a relationship with consumers that leads to recurring buyers.

Celebrity Endorsements

Like many sports shoe companies, Nike has had plenty of celebrity endorsements throughout the years. One name in particular stands above the rest; when you think of Air Jordan, which celebrity comes to mind?

Michael Jordan’s Nike shoe line came about almost 40 years ago. When Nike signed Michael Jordan in the 1980s, he was the basketball superstar at the time. Having Jordan as a spokesperson, but then also creating the Air Jordan brand, helped solidify Nike as a huge name in basketball shoes.

This is a big reason why people are still willing to spend hundreds of dollars on Air Jordans as they have changed and evolved to become better over the years.

Other long-term relationships with celebrities, like Derek Jeter or Cristiano Ronaldo, have also led to a wider net in terms of who is attracted to the Nike brand.

Fans of those athletes are naturally going to be more interested in something that those athletes like. So, Nike already gets their foot in the door with these endorsements.

Quality of Shoes

We can talk about Nike’s marketing prowess and its celebrity relationships all day, but when it comes down to it, people continue to buy Nike shoes for their quality and their attention to detail.

When someone is playing basketball, they need a shoe that they can rely on. The shoe has to be able to help them jump better, run faster, and work harder (which is a huge part of what Nike’s branding is all about!). If you’re new to Nike shoes, you can find out now what it is we are talking about here to get a better understanding.

There are so many different Nike shoe designs out there as well that any person can find a Nike shoe of some kind that they like. This means they are attracting a wider audience while still providing the people with what they want.

Delivering quality products and serving customers guarantees that people are satisfied with their purchases, which can increase positive word-of-mouth and create more recurring customers. Providing quality is not only the right thing to do for a company like Nike, but it’s also the smart way to keep people coming back for more.

History and Reputation

Nike started back with Blue Ribbon Sports in 1964. Phil Knight and his former track and field coach, Bill Bowerman, were both passionate about creating an optimized running shoe.

The first retail outlet was opened in 1966, and the Nike brand was launched just 6 years later. They renamed the company Nike in 1978 following the success of their Nike branded shoes.

Fast forward to the beginning of the 21st century, and Nike has outlets and distribution all over the world. Its iconic swoosh has already become recognizable.

Delivering quality products and serving customers guarantees that people are satisfied with their purchases. This can increase positive word-of-mouth and create more recurring customers.

Providing quality is not only the right thing to do for a company like Nike, but it’s also the smart way to keep people coming back for more.

Dominating the Market

For years now, Nike has been one of the biggest shoe companies in the world. One of the reasons that they’ve been able to do this is their acquisition of other shoe companies. This includes big names like Converse Shoe Company, Bauer, and Cole Haan.

Since Nike started to make these types of moves early in its life, it solidified its dominance in the industry. It showed other shoe companies, as well as consumers, that they were serious about making a big name for themselves.

The company ensures that it has constant growth with these strategies. It maintains its brand image by continuing to meet consumer needs.

Nike Basketball Shoes Aren’t Going Anywhere

It’s clear that the Nike brand is capable of surviving for years and years. Although they have been around for a long time, they have continued to stay up-to-date with the latest trends and fashions to keep people interested.

Whether you’re a Nike fanatic or you’re someone that is considering buying their first pair of Nike basketball shoes, rest assured that you’ll have plenty of options from the Nike DUNK to the Air Jordan.

If you liked learning about choosing great basketball shoes, take a moment to look at our other fashion and sports-related articles to get even more information.