Recent research shows there were 1.393 billion users on Instagram in October 2021. Even attracting a small share of this audience could be highly profitable for content creators.

However, it isn’t enough to gain followers, you also need to have a good engagement rate to make your account attractive to advertisers. 

But, how easy is it to boost your Instagram engagement rates? You spend so much time designing amazing posts, it would be a shame if you didn’t maximize their value. 

While Instagram marketing is a fast-moving industry, you can utilize several excellent techniques to improve your engagement rate and build a better relationship with your followers. 

Read on to find out more about engaging with your Instagram audience.

1. Be Interactive

It might sound obvious, but many Instagram marketers still don’t interact as often as they should with their followers.

It’s no longer an option to put up a post and expect consumers to react, as people can find similar content on other Instagram accounts.

To set yourself apart from the crowd, be authentic, get a blue check, and connect with your audience on a deeper level.

When people feel they have a bond with your brand, they are more likely to engage with your content and post comments. 

2. Create a Content Calendar

To increase Instagram engagement rates, it’s important to post whenever your followers would expect to see your content appear online.

It’s also vital to ensure your post timing coincides with when people are most likely to be using their Instagram accounts.

To help achieve this aim, one of the simplest Instagram hacks is to use a content calendar to plan out several weeks worth of content in advance.

You can also utilize scheduling software to send out your posts at pre-determined times.

This allows you to get on with other tasks, safe in the knowledge your Instagram content will be available for your followers at the expected times each day.

3. Go Live

Many people take a considerable amount of time composing what they believe to be the perfect post. But, using live streaming is one of the most exciting Instagram tips for content creators. 

You can build anticipation by letting your followers know you’ll be doing a live stream on a specific day, and telling them what you’ll be talking about.

For example, perhaps you’ll be doing a product demonstration, or giving them makeup tips. 

Whatever your subject, fans can enjoy watching you in real-time and posting comments on your stream. You can then respond to their posts, further heightening your engagement rates.

Start Boosting Your Instagram Engagement Rates Today

When you increase your Instagram engagement rates, you can create a stronger bond with your audience and attract new followers.

The key to achieving your goals is to be authentic and to keep a consistent posting schedule. Live streaming on Instagram can also provide your viewers with a unique and exciting experience. 

You could soon have a large following of dedicated Instagram fans!

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