In the smartphone era, video is some of the most highly consumed content globally. In fact, YouTube is now the second most used website in the world. Have you considered what this means for your marketing strategy?

If video marketing isn’t yet part of your marketing approach, it’s time to catch up. Find out how to create a simple and effective video marketing strategy with this guide.

Define Your Audience

The first step for any marketing campaign is to decide who you will be targeting. You may already have this niched down but bear in mind that marketing with video can reach a different audience.

Whatever your business, take time to imagine who your ideal customer would be. Picture what their profile, characteristics, and interests are. This should guide the rest of your process.

You may have different target markets for different video marketing strategies. For example, younger audiences may respond to funny TikToks or Instagram reels. Whereas older markets could engage better with instructional YouTube videos.

Create a Content Plan

This is where you need to be realistic about your output. When starting a new marketing strategy it can be easy to get carried away and overestimate your time or resources.

Working with your team, plan how often you can create and release video content. It’s important that your output is consistent once you’ve started. So it’s better to start slow and simple, and then build up.

You also need to choose a couple of different types of videos. For example, tips and tricks, interviews, how-to guides, and humorous videos. Again, keep it simple at first.

Finally, map out a calendar of video creation and upload schedules — whether it’s one a day or one a month.

Call In the Pros

If you’re lucky enough to have a video marketing expert already on your team, this is their time to shine! Be sure that they are confident to handle all parts of the process, from scriptwriting to video upload. Otherwise, you will need to get some help.

The full video production process draws upon quite varied skillsets. It’s a good idea to hire a video editor if you want to be sure that your video content is professional and engaging.

Video marketing pros will be able to work with you to define a video marketing plan and deliver a great product. In the digital era, it is often worth the investment.

Monitor Your Metrics

Once your video production is underway and you’ve made some uploads, there is still work to do. Video metrics will give you insight as to which content is working best for you.

Monitor indicators like total views, social media engagement, and average watch time. Use this information to feedback into your strategy and make it even stronger moving forward.

Start Your Video Marketing Strategy

Your video marketing strategy is the key to keeping content current. Follow these steps to start a video marketing strategy that will help your business flourish online.

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