Are you struggling to attract clients to your law firm?

You’re not alone. As the number of law firms in the United States surges past 400,000, the competition for clients is getting stronger. Small law firms with a weak presence on the web are struggling to compete with the big firms.

There are a number of steps you can take to attract more clients to your law firm, but the most important is investing in law firm marketing. There is a good chance potential clients are not seeking out your law firm simply because they don’t know it exists or can’t tell whether it’s any good.

Marketing can solve these problems, but you have to do it right. Read on to learn how to market a law firm.

It’s All About Search Engine Marketing

These days, almost everyone is shopping for products and services on the web. Of course, legal services can’t be sold like an ecommerce item, but prospective clients are starting their search for the lawyers or law firms they’d like to hire online.

As such, whether you’re a small-town legal clinic or a big-city firm, you have to invest in building your digital presence. Internet users should be able to find your firm when they’re searching for a law firm on search engines or social media.

Your law firm website is central to building your web presence. You certainly already have a website, but how effective is it? When did you last give it a refresh to improve the user experience?

A proper website audit will reveal what it’s lacking in terms of SEO standards. Hire an experienced developer to make the necessary changes or upgrades. Be sure to look for a professional who has experience building SEM strategies for law firms, like this digital marketing agency.

Organic search engine marketing takes time to bear tangible results, but if you’re looking for quick results, you can deploy PPC advertising.

Social Media Marketing

Social media marketing (SMM) is another key tool in any law firm’s digital marketing strategy.

Your firm needs to build a solid presence on social media. Start by choosing the social networks that attract most of your target clients. In most cases, Facebook and Twitter are the most effective social channels for law firms, but you can also find success in channels that are popular with the younger generations, such as Instagram and TikTok.

Content is central to the success of your SMM strategy. Create posts that are relevant, informative, and engaging.

Word-of-Mouth Marketing

A current client can help you attract your next client.

If you’re wondering how this works, the answer is word-of-mouth marketing. People like to ask for recommendations from their friends. If one of your current client’s friends were to ask them to recommend a law firm, would they recommend yours?

Whether they do or don’t depends on how satisfied and happy they’re with your law firm’s services. As such, providing quality, satisfactory law firm services to your clients is actually a subtle form of marketing. Implement it!

Master Law Firm Marketing

Law firm marketing is essential for lawyers who’d like to stay ahead of their competitors, attract more clients, and earn greater revenues. There are different law firm marketing strategies you can implement, but digital marketing is the most effective.

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