Chatbots are becoming increasingly popular as a tool for growing businesses. The reason behind their popularity lies in the fact that they can handle multiple areas of business, including supporting customers with their issues, directing them to the most relevant content, etc.

And they are getting more intelligent and more affordable every day. AI-powered chatbots are operational 24/7, and they can save you time and effort, allowing conversions to happen more quickly!

So, if you are looking to boost your conversion rates, here are seven ways to leverage chatbots to achieve your goals.

Add Chatbot Greetings

In brick-and-mortar stores, a salesperson welcomes a customer. A chatbot greeting is the digital version of this, except that it is never pushy like salespeople can be. A digital assistant will politely let you know it’s available in case you need help, but it’s not intrusive.

When using chatbots on your website, there are few things to remember. First, the timing of the popup chat window is important.

The popup window has to be easy to close, and although most internet users know the chatbot icon is usually located in the lower right corner of the web page, it still has to be visible!

Personalize Your Chatbot

When building a chatbot, you can get creative and personalize it to showcase your brand’s awesome personality. For example, you can customize the greeting in various ways. If your website is about fashion, your message can be “Welcome, fashionista!”.

Giving your chatbot a name is a wise move too.

Lack of personal connection is what sometimes turns people off when it comes to AI-powered assistants, so a name will help people relate better even though it’s a robot.

One more important thing: don’t forget to inform your audience that it’s a chatbot and not a live chat.

Direct Users to Specific Pages

To make a purchase, your customers sometimes need a bit more information, especially when there is an extensive collection of goods or complex services. This is where a chatbot can help. It allows you to be proactive and use welcome messages to find out what a visitor needs.

The so-called navigational chatbot helps visitors locate the content that is relevant to them. It can ask questions about visitor’s needs, segment them, and link to specific products or pages that are the most relevant to them.

Improved content findability equals a more streamlined journey to the purchase, greater customer satisfaction, and ultimately increased conversion rates.

Provide 24/7 Customer Support

Customer support is immensely important as it influences consumers’ loyalty to a brand, so maintaining a high level of customer service has to be one of the top priorities for aspiring businesses. Luckily, chatbots can serve customers for most issues and inquiries except for the most complicated ones.

They can answer questions or direct people to the right resources.

And don’t forget, consumers are getting impatient: they expect a fast reaction and 24/7 availability.

Today’s technology allows you to delight your customer and exceed their expectations. Deploy Servisbot AI to handle common customer service queries in a faster, more convenient, and cost-effective way.

Assistance With Remarketing Campaigns

This is yet another piece of the puzzle where chatbots can be of great help. E-commerce businesses often struggle with abandoned carts and low conversion rates. According to Baymard Institute’s research, the average cart abandonment rate is almost 70%.

The goal of remarketing campaigns is to remind the users of the items they added to the shopping cart before leaving the site.

You can take your remarketing campaign to the next level by employing chatbots to remind your visitors about pending items in the cart when they come back to your site.

This way, you get to encourage them to review the items and rethink their choice in a non-intrusive way.

Get Valuable Feedback From Users

Chatbots can provide you with valuable data that will help you understand why a website or the landing page isn’t converting. We’ve mentioned abandoned carts. You can set up a chatbot popup window to appear when a prospective customer leaves the cart and determine why they are doing so with a survey or polling question.

Digital assistants can offer several options to the visitors, like “looking at other options”, “too expensive,” “not interested,” or whatever suits your needs.

The options are endless: you can ask site visitors to rate their level of satisfaction with the site, the customer service, the checkout process, or the chat option.

And all of this information will be incredibly valuable to optimize your website.

Conduct A/B Testing

Ultimately, if increasing conversion rates is your goal, you have to do a lot of A/B testing. You need to test and analyze your chatbot to figure out what words and phrases produce the most responses.

Experiment with different welcome messages, responses, and buttons to make the most of your bot.